HOW I CAN HELP

Crafting an image

3D is an incredibly versatile medium that, when combined with photography principles, can create stunningly realistic images without the need for anything tangible. This approach not only reduces production costs but enhances the design process, enabling you to communicate ideas clearly and effectively with clients and stakeholders.

Thanks to advances in technology, 3D visualisation is no longer limited to producing sterile or lifeless imagery. It can now achieve a realism that’s virtually indistinguishable from photography, evoking the same emotional response and engagement as a photograph would—helping your designs resonate on a deeper level with your audience.

3D also opens up an expansive realm of creative possibilities. You can easily explore multiple iterations of a design, allowing for more informed decision-making and design flexibility. And there’s the potential doorway to the surreal, enabling you to convey bold, imaginative concepts that push boundaries and invite new perspectives.

HOW IT WORKS

Modeling

The process starts with shaping the geometry of the space - building a detailed 3D model that sets up the structure, flow, and composition of the image. This is where decisions about the angle of the shot and framing are made to create a compelling visual narrative.

Lighting

Lighting is then introduced to shape the mood of the image. Each light source is fine-tuned to create the desired atmosphere and highlight the central design elements.

Texturing

With the model and lighting in place, textures are applied to make surfaces feel tangible. Every detail, from the grain of wood to the sheen of metal, adds to the photorealistic quality of the image.

Final Render

Finally, all elements come together in a high-resolution image. This last step brings the vision to life.